With 18 years of copywriting experience under my belt, I've learned a thing or two about advertising. But the best and biggest lesson of all is that as soon as you become comfortable and fluent in something, whether it's a platform, brand acronym, or decoding what a client really means through their feedback, the wind will change direction.

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But being a flexible, agile, and level-headed creative has taught me that there is always a solution. 

 

When I'm not writing....who am I kidding...I'm always writing! I've worked on 3 launch brands in the past 18 months in addition to my other full-time job, mom of two (the pay is crappy but the benefits are better). 

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Post launch (and bedtime) I love exploring the Hudson Valley, where I now call home, weekend cooking, ice cream connoisseur-ing, and hanging out with the aforementioned little ones. They're pretty rad.