With 18 (gulp) years of copywriting experience under my belt, I've learned a thing or two about advertising. But the best and biggest lesson of all has been that as soon as you become comfortable and fluent in something, whether it be a platform, brand acronym, or decoding what a client really means through their feedback, the wind will change direction.

Being a flexible and agile creative has taught me that there is always a solution. With the right team, a couple of Sharpies, a Miro Board or two...even the back of a napkin, it's easy to make the magic happen.

When I'm not writing....who am I kidding...I'm always writing! I've worked on 3 launch brands in the past 18 months in addition to my other full-time job, mom of two (the pay is crappy but the benefits are better...). At the moment, there's little time for much else, but luckily, I love it (both the mom-ing and the writing). I feel very lucky to have had a part in some truly breakthrough brands over the past few years.

​​​

Post launch (and bedtime) I love exploring the Hudson Valley, where I now call home, weekend cooking, ice cream conniosseuring, and hanging out with the aforementioned little ones. They're pretty rad.