Chiquita: "Stay In And Play"
Through a partnership with Hasbro games, Chiquita created an initiative to combat boredom during the winter months when kids are likely to stay inside and default to video games, tablets and phones. This campaign, aimed at parents with young kids, encouraged families to turn to Hasbro boardgames as a fun and inclusive way to spend time together.
Disciplines:
Content Ideation, Social & Digital Creation, Brand Partnerships
Campaign: US "Just Smile" Social Media Initiative
Through a paid Facebook & YouTube media buy, provide moms with young children engaging, relevant, "smile worthy" content that she will share with her kids to help keep Chiquita bananas top-of-mind. Four videos (a new brand anthem and three original story-based "puppet shows") were supported by additional static and low-touch content, such as kid-friendly food-fun, riddles and puzzles.
Share Copy: Nothing gets a party started like a Chiquita Banana! #JustSmile
20th Annual Webby Award Honoree, Best Use of Video Or Moving Image
Share Copy: Time to rock 'n' roll with Chiquita! In our first edition of "That's Bananas!" our young storyteller shares her imaginative, epic tale about her rock star banana and his crazy adventure.
Share copy: 5 days, 5 ways! This bunch of yummy Chiquita breakfast ideas will make kids #JustSmile!