Chobani: "Flip It"

 

For the launch of their new Whole Milk Flip yogurts, the Chobani brand team challenged us to create a piece of social content that highlighted the pure and wholesome ingredients used in its new, simple recipe. We married arresting food photography with bold, graphic type, and created a rhythmic soundtrack to drive the pacing of the video. The concept was so well received we were asked to create an additional video for their original "crunchy" line as well.

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Disciplines:

Social Content Creation, New Product Launch