Country Crock: Pinterest Partnership
With the launch of new cinematic Pins on Pinterest, Country Crock had a unique opportunity to be one of the first CPG brands to use this new technology to bring its social media campaign to life. The timing couldn't be more perfect, too. With the debut of the new formulation, Country Crock was looking for an innovative way to market its improved product. Using a combination of paid and organic media over a three month period, our team created and executed dozens of cinematic and static pins in order to help reach more consumers, influence lapsed users and continue to inspire loyal fans with inspiring uses of the new, simple Country Crock recipe.
Disciplines:
Social Content Creation
> Old-Fashioned Berry Shortcakes are a great way to use ripe, summer strawberries, and homemade biscuits are easy to prepare when you use our new, simple Country Crock®. For a kid-friendly, easier-to-eat version of this summertime treat, create smaller-sized biscuits. Or try serving this classic dessert family style by layering crumbled biscuits, berries and cream in a trifle bowl. Repeat to add a second layer of each. Try it with blueberries and raspberries too!
> Smokey, savory, salty, sweet: turn Country Crock® into a variety of easy compound buttery spreads that appeal to the entire family. Just mix a ½ cup of spread—now featuring our new, simple recipe made from real ingredients—with your favorite herbs or spices. You can even let kids customize their own variations! It's a wholesome, flavorful addition to veggies, steak or pasta, and a no-fail way to please everyone at the family dinner table.
> Make crowd-pleasing garlic bread even easier with a robust Garlic N’ Herb compound buttery spread! The country fresh taste of Country Crock—made with real, simple ingredients—makes it the perfect complement to your favorite baguette or rustic loaf. Mix a ½ cup of spread with a clove of garlic and chopped fresh herbs, like parsley, thyme and rosemary. To get the most flavor out of your garlic bread, slice bread ¾ of the way through, apply spread between cuts, and toast until golden.
< Bacon makes breakfast better—especially when paired with sweet syrup in our delicious Maple Bacon spread! Add 3 slices of crisp, crumbled bacon to a 1/2 cup of Country Crock® and add in 2 Tbsp. of maple-flavored syrup. Use it on pancakes as an extra-special breakfast treat that’s perfect for birthdays, visiting guests or even that first morning back to school. Our new, simple recipe is made from real ingredients that will make you, and your family, love this indulgent treat even more.
< Cold winter nights call for a special, heartwarming dessert, and our creamy & custardy Bread Pudding is just the thing to warm you up! It's easy to make this comforting classic: prep the custard using the delicious country fresh taste of Country Crock®, now made with our simple recipe. Next, top pieces of your favorite bread or brioche with spread, add to a baking dish & cover with custard mixture. Bake until golden and enjoy with hot cocoa by the fire, surrounded by family and friends.
