VUMERITY "I Won't Let Relapsing MS" Campaign

​

VUMERITY is an oral medication that treats people with relapsing MS. There are a lot of medications available that treat relapsing MS, so we needed to enter the market with a splash.  With bold, arresting visuals and an empowering message, the award-winning "I Won't Let Relapsing MS" campaign celebrates people's individuality while acknowledging that they are so much more than their disease. 

 

Awards:

2022 – DTC National Advertising Awards finalist (Best Point-of-Care Campaign)

 

2020 - Web Marketing Association's Mobile Web Award —  Best Pharmaceuticals Mobile Website,

​

​