Nesquik: Stir Imangination
It's a common misconception that Nesquik is just a flavorful powder filled with sugar and artificial ingredients. As part of Nesquik's ongoing #StirImagination initiative, we set out to change perceptions through a targeted Facebook campaign but knew our content had to be arresting and engaging in order to successfully communicate less-than-thrilling nutritional information. The whimsical visuals and playful copy enhance our nutritional messaging, giving moms the info they need in a fun and unique way.
Disciplines:
Concept Ideation, Social Content Creation

The doctor will see you now.
Every scoop of Nesquik powder is a good source of MANGANESE, which supports healthy bone growth. #StirImagination and watch your kids grow strong.

Giving your kids the nutrients they need shouldn't feel like rocket science.
Nesquik powder contains vital nutrients, like ZINC, which helps support your kid’s healthy immune system. #StirImagination for a perfect win-win formula!

Building strong bones starts with the right nutrition.
Every time you #StirImagination with Nesquik powder, you provide your kids with a good source of CALCIUM, a nutrient that helps make teeth and bones strong and healthy.

#StirImagination and help your kids set the stage for big adventures.
Nesquik powder is a good source of both IRON and COPPER, which work together for healthy growth and development.

Score big with your all-star—give them the nutrition they need to replenish after the game.
Nesquik powder is a good source of BIOTIN, which helps kids make and use energy. When you #StirImagination, your kids can win on and off the field.

Make breakfast out of this world.
Help your kid’s immune system stay healthy when you #StirImagination. Nesquik powder is a good source of VITAMIN C, which provides bodies with stellar defense.