Ronald McDonald House Charities: "Talia's Story"

 

In celebration of the Ronald McDonald House of Long Island's 30th Anniversary, our team created a long-form video that served a dual purpose—to play during their annual gala, and to live in perpetuity online as a piece of content that could engage and attract potential donors. We focused on the people closest to the RMHLI house—the volunteers, staff, and the courageous young children battling some of the toughest challenges. We interviewed dozens of individuals, and through their personal reflections and ties to RMHLI, wove together a beautiful narrative of all that the organization, and in particular, this chapter, stands for. 

 

Disciplines:

Concept Ideation, Social & Digital Content Creation, Cause-Based Marketing