VUMERITY "I Won't Let Relapsing MS" Campaign
VUMERITY is an oral medication that treats people with relapsing MS. There are a lot of medications available that treat relapsing MS, so it was important that we enter the market with a splash. Enter the "I Won't Let Relapsing MS" campaign. With bold, arresting visuals and an empowering message, the award-winning campaign celebrates people's individuality while acknowledging that they are so much more than their disease.
With a strong presence on social, the web, and in doctors' offices, the campaign was successfully launched in early 2020. Yet, to reinforce our empowering brand message, we knew we needed a video asset to keep "VUMERITY" top of mind on connected TV, YouTube and even Facebook. With the help of our friends at Mophonics, we created a catchy song and mnemonic that keeps "ME"—the patient—at the forefront and celebrates the resilience of the MS community.
Campaign Video (pw: laurenfstone)
TikTok ads (brand awareness & conversion)