Watermelon Road: Brand Launch
This innovative food startup is disrupting the snack industry with their flavorful, fun, all-natural "fruit jerky." Yes—fruit jerky! It's made of dehydrated fruit and veggies and is surprisingly delicious (and addictive). Read more here.
Disciplines:
Packaging & Web Copy, Brand Story
The Watermelon Road Story:
"All roads lead to happy-especially when snacking is involved! At Watermelon Road happy and healthy go hand in hand. So whether you're deciding between one of our sweet or savory snacks, you never need to worry about taking a wrong turn.
Our unique snacks start with the highest quality fresh fruits and veggies that are lightly flavored with natural citrus, herbs, and spices-and most importantly, nothing else! We then gently dehydrate our snacks to preserve the most nutrients and flavor. Each small batch is prepared by hand, from our family to yours."
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